Uniqueness and status consumption: how luxury goods companies entice the young
This paper identifies the key antecedents and moderators with regard to willingness of consumers in the purchase of an haute couture luxury apparel brand and it?s ready to wear line. The objective of this paper is to develop a conceptual framework based on the research gaps highlighted in the litera...
| Main Authors: | , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/6642 |