Uniqueness and status consumption: how luxury goods companies entice the young
This paper identifies the key antecedents and moderators with regard to willingness of consumers in the purchase of an haute couture luxury apparel brand and it?s ready to wear line. The objective of this paper is to develop a conceptual framework based on the research gaps highlighted in the litera...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/6642 |
| _version_ | 1848745136178069504 |
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| author | Marchegiani, Chris Latter, Chelsey |
| author_facet | Marchegiani, Chris Latter, Chelsey |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper identifies the key antecedents and moderators with regard to willingness of consumers in the purchase of an haute couture luxury apparel brand and it?s ready to wear line. The objective of this paper is to develop a conceptual framework based on the research gaps highlighted in the literature review. The research objectives are discussed along with the theoretical background of the constructs. From here the relevant literature is used to support the development of the research model and the hypothesised relationships. |
| first_indexed | 2025-11-14T06:12:33Z |
| format | Working Paper |
| id | curtin-20.500.11937-6642 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:12:33Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-66422017-01-30T10:54:28Z Uniqueness and status consumption: how luxury goods companies entice the young Marchegiani, Chris Latter, Chelsey generation Y consumers need for uniqueness Luxury apparel status consumption This paper identifies the key antecedents and moderators with regard to willingness of consumers in the purchase of an haute couture luxury apparel brand and it?s ready to wear line. The objective of this paper is to develop a conceptual framework based on the research gaps highlighted in the literature review. The research objectives are discussed along with the theoretical background of the constructs. From here the relevant literature is used to support the development of the research model and the hypothesised relationships. 2009 Working Paper http://hdl.handle.net/20.500.11937/6642 School of Marketing, Curtin Business School fulltext |
| spellingShingle | generation Y consumers need for uniqueness Luxury apparel status consumption Marchegiani, Chris Latter, Chelsey Uniqueness and status consumption: how luxury goods companies entice the young |
| title | Uniqueness and status consumption: how luxury goods companies entice the young |
| title_full | Uniqueness and status consumption: how luxury goods companies entice the young |
| title_fullStr | Uniqueness and status consumption: how luxury goods companies entice the young |
| title_full_unstemmed | Uniqueness and status consumption: how luxury goods companies entice the young |
| title_short | Uniqueness and status consumption: how luxury goods companies entice the young |
| title_sort | uniqueness and status consumption: how luxury goods companies entice the young |
| topic | generation Y consumers need for uniqueness Luxury apparel status consumption |
| url | http://hdl.handle.net/20.500.11937/6642 |