Trust and Retention in Premium Banking Services: Does Switching Costs Matter?

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Trust and Retention in Premium Banking Services: Does Switching Costs Matter?

This study sets out to investigate the roles of switching costs between trust and customer retention in premium banking services. Data was collected using a non-probability convenience sample method with 525 usable responses for the data analysis. While trust has been found to have a direct positive...

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Bibliographic Details
Main Authors:	Laksamana, Patria, Wong, David, Kingshott, Russel, Muchtar, Fatimah
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/262ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/6641

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