Trust and Retention in Premium Banking Services: Does Switching Costs Matter?
This study sets out to investigate the roles of switching costs between trust and customer retention in premium banking services. Data was collected using a non-probability convenience sample method with 525 usable responses for the data analysis. While trust has been found to have a direct positive...
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2012
|
| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/262ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/6641 |