Alcohol harm reduction advertisements: A content analysis of topic, objective, emotional tone, execution and target audience

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Alcohol harm reduction advertisements: A content analysis of topic, objective, emotional tone, execution and target audience

© 2017 The Author(s). Background: Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to d...

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Bibliographic Details
Main Authors:	Dunstone, K., Brennan, E., Slater, M., Dixon, H., Durkin, S., Pettigrew, Simone, Wakefield, M.
Format:	Journal Article
Published:	BioMed Central Ltd 2017
Online Access:	http://hdl.handle.net/20.500.11937/65867

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