Alcohol harm reduction advertisements: A content analysis of topic, objective, emotional tone, execution and target audience
© 2017 The Author(s). Background: Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to d...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
| Published: |
BioMed Central Ltd
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/65867 |