Have your cake and eat it too: Achieving scientific legitimacy

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Have your cake and eat it too: Achieving scientific legitimacy

© 2018 Elsevier Inc. LaPlaca alone and with colleagues has contributed > 100 insightful studies focusing in advancing science in industrial marketing management (IMM).His body of work constitutes a remarkable scholarly legacy in identifying the milestones in advances in the pursuit of scient...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	Elsevier 2018
Online Access:	http://hdl.handle.net/20.500.11937/65845

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