Have your cake and eat it too: Achieving scientific legitimacy
© 2018 Elsevier Inc. LaPlaca alone and with colleagues has contributed > 100 insightful studies focusing in advancing science in industrial marketing management (IMM).His body of work constitutes a remarkable scholarly legacy in identifying the milestones in advances in the pursuit of scient...
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| Format: | Journal Article |
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Elsevier
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/65845 |