Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: An advertisement response study
Objectives To improve the effectiveness of alcohol harm reduction mass media campaigns, this study aimed to (1) identify existing advertisements (ads) with greatest potential to motivate reduced alcohol consumption, (2) assess consistency across audience subgroups in ad effectiveness and (3) identif...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
| Published: |
BM J Group
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/65745 |