Intercultural service encounters (ICSEs): Challenges and opportunities for international services marketers

QR Code

Intercultural service encounters (ICSEs): Challenges and opportunities for international services marketers

Intercultural service encounters (ICSEs) involve interactions between customers and employees from diverse cultures and these are growing in importance due to the increase in the number of immigrants, migrant workers, students, tourists and businesspeople traveling to other countries, with the rapid...

Full description

Bibliographic Details
Main Authors:	Sharma, Piyush, Tam, J., Kim, N., Wu, Z., Su, Y.
Format:	Book Chapter
Published:	Springer, AG 2018
Online Access:	http://hdl.handle.net/20.500.11937/65650

Similar Items

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2016)

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2017)

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2017)

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2017)

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2018)

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2018)

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2018)

Intercultural Service Encounters (ICSEs): Challenges and Opportunities
by: Sharma, Piyush
Published: (2018)

Challenges and Opportunities in Intercultural Service Encounters (ICSEs) Research
by: Sharma, Piyush
Published: (2017)

Intercultural service encounters (ICSE): an extended framework and empirical validation
by: Sharma, Piyush, et al.
Published: (2012)

Exploring the Role of Functions of Attitude toward Perceived Cultural Distance in Intercultural Service Encounters (ICSE)
by: Daneshfar, Zahra, et al.
Published: (2020)

Service role and outcome as moderators in intercultural service encounters
by: Sharma, Piyush, et al.
Published: (2015)

Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters
by: Tam, J.L., et al.
Published: (2014)

Impact of Personal Cultural Orientations on Intercultural Service Encounters
by: Sharma, Piyush, et al.
Published: (2015)

Role of Personal Cultural Orientations in Intercultural Service Encounters
by: Sharma, Piyush, et al.
Published: (2016)

Intercultural service encounters: Exploring the role of cultural attribution and intercultural competence
by: Tam, J.L., et al.
Published: (2011)

Role of Personal Cultural Orientations in Intercultural Service Encounters
by: Sharma, Piyush, et al.
Published: (2016)

Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
by: Sharma, Piyush, et al.
Published: (2015)

Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
by: Sharma, Piyush, et al.
Published: (2015)

Demystifying Intercultural Service Encounters: Toward a Comprehensive Conceptual Framework
by: Sharma, Piyush, et al.
Published: (2009)

Intercultural service encounters: Cross-cultural interactions and service quality
by: Sharma, Piyush
Published: (2018)

Attribution of Success and Failure in Intercultural Service Encounters: Moderating Role of Personal Cultural Orientations
by: Tam. J., et al.
Published: (2016)

Editorial: challenges and opportunities for services marketers in a culturally diverse global marketplace
by: Sharma, Piyush, et al.
Published: (2018)

Impact of frontline service employees’ acculturation behaviors on customer satisfaction and commitment in intercultural service encounters
by: Gaur, S., et al.
Published: (2017)

Challenges and Opportunities for Marketers in the Emerging Markets
by: Sharma, Piyush, et al.
Published: (2018)

Marketing communication efficiency: challenges and opportunities in not-for-profit sector
by: Sharma, Piyush
Published: (2019)

Learning from stories of intercultural encounters
by: Ruslan, Norbaiduri
Published: (2009)

Building Stronger Brands in Emerging Markets: Challenges and Opportunities
by: Sharma, Piyush, et al.
Published: (2018)

Exploring service climate and employee performance in multicultural service settings
by: Fung, C., et al.
Published: (2017)

Generic analysis of bakery service encounters in Malaysia
by: Yih-Long, Lau, et al.
Published: (2016)

Conventions of Malaysian Grocery Store Service Encounters
by: Soong, Gze Peng, et al.
Published: (2015)

Industry‐University Partnerships: Challenges and Opportunities
by: Sharma, Piyush
Published: (2018)

When traditional information technology project managers encounter the cloud: Opportunities and dilemmas in the transition to cloud services
by: Wang, C., et al.
Published: (2016)

Senior Customers' Service Encounter Preferences
by: Grougiou, V., et al.
Published: (2009)

Senior customers' service encounter preferences
by: Grougiou, V., et al.
Published: (2011)

Chinese vendors’ code-switching in service encounters in Sarawak, Malaysia
by: Lau, Yih-Long, et al.
Published: (2003)

Intercultural communication among University students :first and frequent encounters difference
by: Wok, Saodah
Published: (2009)

Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge
by: Asokan, Aswathy Ajitha, et al.
Published: (2020)

How does service climate affect employee performance? Is internal service quality the missing link?
by: Fung, C., et al.
Published: (2016)

Great Wall or red carpet? Challenges and opportunities for Australian wines in China
by: Sharma, Piyush
Published: (2018)