Intercultural service encounters (ICSEs): Challenges and opportunities for international services marketers
Intercultural service encounters (ICSEs) involve interactions between customers and employees from diverse cultures and these are growing in importance due to the increase in the number of immigrants, migrant workers, students, tourists and businesspeople traveling to other countries, with the rapid...
| Main Authors: | , , , , |
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| Format: | Book Chapter |
| Published: |
Springer, AG
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/65650 |