Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation.

Background: A large proportion of health promotion campaign evaluation research has historically been conducted via telephone surveys. However, there are concerns about the continued viability of this form of surveying in providing relevant and representative data. Online surveys are an increasingly...

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Bibliographic Details
Main Authors: Hollier, L., Pettigrew, Simone, Slevin, Terry, Strickland, M., Minto, C.
Format: Journal Article
Published: Oxford University Press 2017
Online Access:http://hdl.handle.net/20.500.11937/6540