Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance

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Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance

The study aims to examine the impact of status consumption towards the awareness, purchase, dream value and avoidance of luxury brands. A self-administered questionnaire was generated and administered to a non-probability convenience sample of 389 young consumers. The findings suggest that status co...

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Bibliographic Details
Main Author:	Phau, Ian
Other Authors:	Nejdet Delener
Format:	Conference Paper
Published:	Global Business and Technology Association 2009
Online Access:	http://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf http://hdl.handle.net/20.500.11937/6381

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