Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance
The study aims to examine the impact of status consumption towards the awareness, purchase, dream value and avoidance of luxury brands. A self-administered questionnaire was generated and administered to a non-probability convenience sample of 389 young consumers. The findings suggest that status co...
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| Format: | Conference Paper |
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Global Business and Technology Association
2009
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| Online Access: | http://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf http://hdl.handle.net/20.500.11937/6381 |