Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance
The study aims to examine the impact of status consumption towards the awareness, purchase, dream value and avoidance of luxury brands. A self-administered questionnaire was generated and administered to a non-probability convenience sample of 389 young consumers. The findings suggest that status co...
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| Format: | Conference Paper |
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Global Business and Technology Association
2009
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| Online Access: | http://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf http://hdl.handle.net/20.500.11937/6381 |
| _version_ | 1848745060110172160 |
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| author | Phau, Ian |
| author2 | Nejdet Delener |
| author_facet | Nejdet Delener Phau, Ian |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study aims to examine the impact of status consumption towards the awareness, purchase, dream value and avoidance of luxury brands. A self-administered questionnaire was generated and administered to a non-probability convenience sample of 389 young consumers. The findings suggest that status consumption is not a strong factor to influence consumer awareness, purchase, dream value and avoidance towards luxury brands. However, the research showed a positive relationship between awareness, purchase and dream value of luxury brands. This suggests each of these factors is closely associated with each other to establish consumer reaction to luxury brands. These findings broaden our understanding on the potential effects of status consumption and consumers‘ knowledge towards luxury brands. |
| first_indexed | 2025-11-14T06:11:21Z |
| format | Conference Paper |
| id | curtin-20.500.11937-6381 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:11:21Z |
| publishDate | 2009 |
| publisher | Global Business and Technology Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-63812022-12-09T05:23:40Z Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance Phau, Ian Nejdet Delener Leonora Fuxman Victor Lu Anna Putnova Luis Eduardo Rivera-Solis The study aims to examine the impact of status consumption towards the awareness, purchase, dream value and avoidance of luxury brands. A self-administered questionnaire was generated and administered to a non-probability convenience sample of 389 young consumers. The findings suggest that status consumption is not a strong factor to influence consumer awareness, purchase, dream value and avoidance towards luxury brands. However, the research showed a positive relationship between awareness, purchase and dream value of luxury brands. This suggests each of these factors is closely associated with each other to establish consumer reaction to luxury brands. These findings broaden our understanding on the potential effects of status consumption and consumers‘ knowledge towards luxury brands. 2009 Conference Paper http://hdl.handle.net/20.500.11937/6381 http://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf Global Business and Technology Association restricted |
| spellingShingle | Phau, Ian Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance |
| title | Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance |
| title_full | Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance |
| title_fullStr | Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance |
| title_full_unstemmed | Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance |
| title_short | Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance |
| title_sort | young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance |
| url | http://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf http://hdl.handle.net/20.500.11937/6381 |