The complexity turn in behavioral pricing

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The complexity turn in behavioral pricing

© Springer International Publishing AG 2017. All rights reserved. Building behavioral-pricing models-in-contexts enriches one or more goals of science and practice: description, understanding, prediction, and influence/ control. The general theory of behavioral strategy includes a set of tenets that...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Book Chapter
Published:	2017
Online Access:	http://hdl.handle.net/20.500.11937/63338

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