The complexity turn in behavioral pricing
© Springer International Publishing AG 2017. All rights reserved. Building behavioral-pricing models-in-contexts enriches one or more goals of science and practice: description, understanding, prediction, and influence/ control. The general theory of behavioral strategy includes a set of tenets that...
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Published: |
2017
|
| Online Access: | http://hdl.handle.net/20.500.11937/63338 |