Business strategies for enhancing quality of life in the later years
As the earth’s population ages, businesses globally need to become more attuned to the needs of older consumers. This chapter emphasizes the importance of understanding the factors that enhance well-being in later life, and suggests strategies that can be adopted by marketers to assist consumers ach...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Springer
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/6333 |
| _version_ | 1848745045990047744 |
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| author | Moschis, G. Pettigrew, Simone |
| author2 | Florian Kohlbacher |
| author_facet | Florian Kohlbacher Moschis, G. Pettigrew, Simone |
| author_sort | Moschis, G. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | As the earth’s population ages, businesses globally need to become more attuned to the needs of older consumers. This chapter emphasizes the importance of understanding the factors that enhance well-being in later life, and suggests strategies that can be adopted by marketers to assist consumers achieve this objective. This emphasis on developing strategies that enhance well-being entails a change in philosophy, involving a more holistic approach to marketing that focuses on both profits and enhancing consumer well-being. |
| first_indexed | 2025-11-14T06:11:07Z |
| format | Book Chapter |
| id | curtin-20.500.11937-6333 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:11:07Z |
| publishDate | 2011 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-63332023-01-18T08:46:46Z Business strategies for enhancing quality of life in the later years Moschis, G. Pettigrew, Simone Florian Kohlbacher Cornelius Herstatt As the earth’s population ages, businesses globally need to become more attuned to the needs of older consumers. This chapter emphasizes the importance of understanding the factors that enhance well-being in later life, and suggests strategies that can be adopted by marketers to assist consumers achieve this objective. This emphasis on developing strategies that enhance well-being entails a change in philosophy, involving a more holistic approach to marketing that focuses on both profits and enhancing consumer well-being. 2011 Book Chapter http://hdl.handle.net/20.500.11937/6333 Springer restricted |
| spellingShingle | Moschis, G. Pettigrew, Simone Business strategies for enhancing quality of life in the later years |
| title | Business strategies for enhancing quality of life in the later years |
| title_full | Business strategies for enhancing quality of life in the later years |
| title_fullStr | Business strategies for enhancing quality of life in the later years |
| title_full_unstemmed | Business strategies for enhancing quality of life in the later years |
| title_short | Business strategies for enhancing quality of life in the later years |
| title_sort | business strategies for enhancing quality of life in the later years |
| url | http://hdl.handle.net/20.500.11937/6333 |