Business strategies for enhancing quality of life in the later years
As the earth’s population ages, businesses globally need to become more attuned to the needs of older consumers. This chapter emphasizes the importance of understanding the factors that enhance well-being in later life, and suggests strategies that can be adopted by marketers to assist consumers ach...
| Main Authors: | , |
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| Format: | Book Chapter |
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Springer
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/6333 |