Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia
© 2017 Elsevier LtdVisitor loyalty is essential for the future of parks; however our knowledge of it is poor and confounded by conceptualisation and measurement issues with loyalty often considered a single construct. Furthermore, previous research has focussed on loyalty to a single destination rat...
| Main Authors: | , , |
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| Format: | Journal Article |
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Pergamon
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/63285 |
| _version_ | 1848761045520220160 |
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| author | Moore, S. Rodger, K. Taplin, Ross |
| author_facet | Moore, S. Rodger, K. Taplin, Ross |
| author_sort | Moore, S. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2017 Elsevier LtdVisitor loyalty is essential for the future of parks; however our knowledge of it is poor and confounded by conceptualisation and measurement issues with loyalty often considered a single construct. Furthermore, previous research has focussed on loyalty to a single destination rather than loyalty to a park system. This paper analyses the loyalty intentions of visitors to Karijini National Park, Western Australia. Relationships between loyalty measures to this park and to parks generally are explored. Rather than a single construct, loyalty was evidenced by three dimensions within an increasing hierarchy of effort – a) visiting another park, b) referring and recommending, and c) advocating, paying, volunteering, and visiting again. Visitors who wanted access to friendly, helpful rangers were more likely to undertake loyalty behaviours requiring greater effort. Further refining loyalty's multiple dimensions is an important focus for future research complemented by recent efforts to match loyalty measures with actual visiting behaviour. |
| first_indexed | 2025-11-14T10:25:26Z |
| format | Journal Article |
| id | curtin-20.500.11937-63285 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:25:26Z |
| publishDate | 2017 |
| publisher | Pergamon |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-632852018-02-06T06:24:17Z Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia Moore, S. Rodger, K. Taplin, Ross © 2017 Elsevier LtdVisitor loyalty is essential for the future of parks; however our knowledge of it is poor and confounded by conceptualisation and measurement issues with loyalty often considered a single construct. Furthermore, previous research has focussed on loyalty to a single destination rather than loyalty to a park system. This paper analyses the loyalty intentions of visitors to Karijini National Park, Western Australia. Relationships between loyalty measures to this park and to parks generally are explored. Rather than a single construct, loyalty was evidenced by three dimensions within an increasing hierarchy of effort – a) visiting another park, b) referring and recommending, and c) advocating, paying, volunteering, and visiting again. Visitors who wanted access to friendly, helpful rangers were more likely to undertake loyalty behaviours requiring greater effort. Further refining loyalty's multiple dimensions is an important focus for future research complemented by recent efforts to match loyalty measures with actual visiting behaviour. 2017 Journal Article http://hdl.handle.net/20.500.11937/63285 10.1016/j.tourman.2017.03.012 Pergamon restricted |
| spellingShingle | Moore, S. Rodger, K. Taplin, Ross Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia |
| title | Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia |
| title_full | Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia |
| title_fullStr | Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia |
| title_full_unstemmed | Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia |
| title_short | Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia |
| title_sort | developing a better understanding of the complexities of visitor loyalty to karijini national park, western australia |
| url | http://hdl.handle.net/20.500.11937/63285 |