Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective

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Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective

© 2016 Australian and New Zealand Marketing AcademyThis paper compares students' perceptions of push/pull and risk attributes for their impacts on attitude and loyalty behavioural intention towards their university that has adopted multi entry mode strategy in its home and offshore campuses. A...

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Bibliographic Details
Main Authors:	Phau, Ian, Quintal, Vanessa
Format:	Journal Article
Published:	Elsevier 2016
Online Access:	http://hdl.handle.net/20.500.11937/63112

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