Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective
© 2016 Australian and New Zealand Marketing AcademyThis paper compares students' perceptions of push/pull and risk attributes for their impacts on attitude and loyalty behavioural intention towards their university that has adopted multi entry mode strategy in its home and offshore campuses. A...
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| Format: | Journal Article |
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Elsevier
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/63112 |