Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective
© 2016 Australian and New Zealand Marketing AcademyThis paper compares students' perceptions of push/pull and risk attributes for their impacts on attitude and loyalty behavioural intention towards their university that has adopted multi entry mode strategy in its home and offshore campuses. A...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Elsevier
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/63112 |
| _version_ | 1848760997902286848 |
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| author | Phau, Ian Quintal, Vanessa |
| author_facet | Phau, Ian Quintal, Vanessa |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2016 Australian and New Zealand Marketing AcademyThis paper compares students' perceptions of push/pull and risk attributes for their impacts on attitude and loyalty behavioural intention towards their university that has adopted multi entry mode strategy in its home and offshore campuses. A total of 561 completed responses were collected through an online survey from students in a large university with campuses in Australia, Malaysia and Singapore. Findings suggested that international students residing in Australia held the most favourable perceptions, attitude and loyalty behavioural intention compared with their counterparts in Malaysia and Singapore, suggesting the inward exporting strategy was successful for the university. The applicability of the Uppsala model in explaining the university's respective entry mode strategies validated its use in the context of international higher education. |
| first_indexed | 2025-11-14T10:24:40Z |
| format | Journal Article |
| id | curtin-20.500.11937-63112 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:24:40Z |
| publishDate | 2016 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-631122020-07-24T07:35:00Z Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective Phau, Ian Quintal, Vanessa © 2016 Australian and New Zealand Marketing AcademyThis paper compares students' perceptions of push/pull and risk attributes for their impacts on attitude and loyalty behavioural intention towards their university that has adopted multi entry mode strategy in its home and offshore campuses. A total of 561 completed responses were collected through an online survey from students in a large university with campuses in Australia, Malaysia and Singapore. Findings suggested that international students residing in Australia held the most favourable perceptions, attitude and loyalty behavioural intention compared with their counterparts in Malaysia and Singapore, suggesting the inward exporting strategy was successful for the university. The applicability of the Uppsala model in explaining the university's respective entry mode strategies validated its use in the context of international higher education. 2016 Journal Article http://hdl.handle.net/20.500.11937/63112 10.1016/j.ausmj.2016.01.001 Elsevier restricted |
| spellingShingle | Phau, Ian Quintal, Vanessa Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective |
| title | Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective |
| title_full | Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective |
| title_fullStr | Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective |
| title_full_unstemmed | Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective |
| title_short | Comparing student loyalty behavioural intentions across multi entry mode deliveries: An Australian perspective |
| title_sort | comparing student loyalty behavioural intentions across multi entry mode deliveries: an australian perspective |
| url | http://hdl.handle.net/20.500.11937/63112 |