Introduction to business-to-business marketing management: Strategies, cases, and solutions

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Introduction to business-to-business marketing management: Strategies, cases, and solutions

Bibliographic Details
Main Authors:	Glynn, M., Woodside, Arch
Format:	Book Chapter
Published:	Emerald 2012
Online Access:	http://hdl.handle.net/20.500.11937/63006

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