Introduction to business-to-business marketing management: Strategies, cases, and solutions

Introduction to business-to-business marketing management: Strategies, cases, and solutions

Bibliographic Details
Main Authors: Glynn, M., Woodside, Arch
Format: Book Chapter
Published: Emerald 2012
Online Access:http://hdl.handle.net/20.500.11937/63006

Internet

http://hdl.handle.net/20.500.11937/63006

Similar Items