Introduction to business-to-business marketing management: Strategies, cases, and solutions
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Published: |
Emerald
2012
|
| Online Access: | http://hdl.handle.net/20.500.11937/63006 |
| _version_ | 1848760968823177216 |
|---|---|
| author | Glynn, M. Woodside, Arch |
| author_facet | Glynn, M. Woodside, Arch |
| author_sort | Glynn, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T10:24:13Z |
| format | Book Chapter |
| id | curtin-20.500.11937-63006 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:24:13Z |
| publishDate | 2012 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-630062018-12-14T01:02:02Z Introduction to business-to-business marketing management: Strategies, cases, and solutions Glynn, M. Woodside, Arch 2012 Book Chapter http://hdl.handle.net/20.500.11937/63006 10.1108/S1069-0964(2012)0000018006 Emerald restricted |
| spellingShingle | Glynn, M. Woodside, Arch Introduction to business-to-business marketing management: Strategies, cases, and solutions |
| title | Introduction to business-to-business marketing management: Strategies, cases, and solutions |
| title_full | Introduction to business-to-business marketing management: Strategies, cases, and solutions |
| title_fullStr | Introduction to business-to-business marketing management: Strategies, cases, and solutions |
| title_full_unstemmed | Introduction to business-to-business marketing management: Strategies, cases, and solutions |
| title_short | Introduction to business-to-business marketing management: Strategies, cases, and solutions |
| title_sort | introduction to business-to-business marketing management: strategies, cases, and solutions |
| url | http://hdl.handle.net/20.500.11937/63006 |