Market-driven thinking: Achieving contextual intelligence

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Market-driven thinking: Achieving contextual intelligence

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to t...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Book
Published:	unknown 2012
Online Access:	http://hdl.handle.net/20.500.11937/62977

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