Market-driven thinking: Achieving contextual intelligence
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to t...
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| Format: | Book |
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unknown
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/62977 |