Customer engagement in CSR: a utility theory model with moderating variables
© 2017, © Emerald Publishing Limited. Purpose: Both customer engagement (CE) and corporate social responsibility (CSR) have been linked to customer loyalty. Past studies use service dominant logic and customer value co-creation to explain this relationship. The purpose of this paper is to apply ut...
| Main Authors: | , , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2017
|
| Online Access: | http://hdl.handle.net/20.500.11937/62954 |
Similar Items
Drivers and relationship benefits of customer willingness to engage in CSR initiatives
by: O'Brien, I.M., et al.
Published: (2020)
by: O'Brien, I.M., et al.
Published: (2020)
Co-creating a CSR Strategy with Customers to Deliver Greater Value
by: O’Brien, I., et al.
Published: (2018)
by: O’Brien, I., et al.
Published: (2018)
Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks
by: Davey, J., et al.
Published: (2022)
by: Davey, J., et al.
Published: (2022)
Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types
by: O'Brien, Ingrid, et al.
Published: (2012)
by: O'Brien, Ingrid, et al.
Published: (2012)
Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
by: O'Brien, Ingrid, et al.
Published: (2011)
by: O'Brien, Ingrid, et al.
Published: (2011)
Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
by: O'Brien, Ingrid, et al.
Published: (2010)
by: O'Brien, Ingrid, et al.
Published: (2010)
Which customer oriented fitness instructor behaviours drive customer relationships?
by: Long, Fiona, et al.
Published: (2009)
by: Long, Fiona, et al.
Published: (2009)
The impact of customer oriented boundary spanning behaviours on customer satisfaction and service provider performance
by: Long, Fiona, et al.
Published: (2007)
by: Long, Fiona, et al.
Published: (2007)
Customer empowerment and relationship outcomes in healthcare consultations
by: Ouschan, Robyn, et al.
Published: (2006)
by: Ouschan, Robyn, et al.
Published: (2006)
Internal Communication for Achieving Internal CSR Engagement
by: Hernandez, Cristobal
Published: (2012)
by: Hernandez, Cristobal
Published: (2012)
Exploring the role of the theory of planned behaviour, risk orientation, and participative leadership in SME managers’ engagement in CSR
by: Mohd Tan, Athirah, et al.
Published: (2023)
by: Mohd Tan, Athirah, et al.
Published: (2023)
a study of CSR engagement of SOEs in China
AUTHOR
by: QI, YUANZHI
Published: (2016)
by: QI, YUANZHI
Published: (2016)
An Exploration of CSR and Employee Engagement in MNCs operating in Pakistan
by: Asim, Farah
Published: (2019)
by: Asim, Farah
Published: (2019)
Corporate engagement with the community: building relationships through CSR
by: Abdullah, Azwan, et al.
Published: (2017)
by: Abdullah, Azwan, et al.
Published: (2017)
Customer engagement, consumption and firm performance in a multi-actor service eco-system: The moderating role of resource integration
by: Ho, M.H.W., et al.
Published: (2020)
by: Ho, M.H.W., et al.
Published: (2020)
A holistic approach to CSR engagement in palm oil industry
by: Abdullah, Azwan, et al.
Published: (2017)
by: Abdullah, Azwan, et al.
Published: (2017)
Capturing stakeholder engagement: CSR and gender equality in global in-house centres
by: Davidson, Fay, et al.
Published: (2017)
by: Davidson, Fay, et al.
Published: (2017)
The moderating effect of culture on the relationship between
women directors and CSR disclosure in Malaysia
by: Intan Maiza Abd Rahman,, et al.
Published: (2018)
by: Intan Maiza Abd Rahman,, et al.
Published: (2018)
Effects of employee engagement on customer responses: Examining the mediating role of customer engagement
by: Rabbanee, Fazlul, et al.
Published: (2021)
by: Rabbanee, Fazlul, et al.
Published: (2021)
Stakeholder management and engagement in the utility industry
by: Dhawan, Rohit
Published: (2013)
by: Dhawan, Rohit
Published: (2013)
Risk, uncertainty and the theory of planned behavior: a tourism example
by: Quintal, Vanessa, et al.
Published: (2010)
by: Quintal, Vanessa, et al.
Published: (2010)
A Longitudinal Examination of CSR Engagement in the Gulf Cooperation Council: An Exploration of Culture and Religion
by: Alhindi, Huda
Published: (2022)
by: Alhindi, Huda
Published: (2022)
The Role of Internal Corporate Social Responsibility (CSR) Towards Employees’ Engagement in Accounting Firms
by: Ch’ng, Hua Kiang
Published: (2019)
by: Ch’ng, Hua Kiang
Published: (2019)
An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
by: Han, Xi
Published: (2014)
by: Han, Xi
Published: (2014)
Does political connection moderate women directors’ effect on CSR disclosure? Evidence from Malaysia
by: Intan Maiza Abd Rahman,, et al.
Published: (2019)
by: Intan Maiza Abd Rahman,, et al.
Published: (2019)
The Impact of Female Directors on Firm Performance, CEO Overconfidence, and CSR Engagements – A Pakistani Perspective
by: Chaudhary, Musaab
Published: (2022)
by: Chaudhary, Musaab
Published: (2022)
The influence of organizational justice and demographic variables on employee willingness to engage in customer oriented behaviour / Sarminah Samad and Zaini Abdullah
by: Samad, Sarminah, et al.
Published: (2007)
by: Samad, Sarminah, et al.
Published: (2007)
Investigating status demotion in hierarchical loyalty programs
by: Ramaseshan, Balasubramani, et al.
Published: (2017)
by: Ramaseshan, Balasubramani, et al.
Published: (2017)
Vegan stories: revealing archetypes and their moral foundations
by: Napoli, Julie, et al.
Published: (2020)
by: Napoli, Julie, et al.
Published: (2020)
The Impact of Recreational Sports Team Support and Commitment to the Team on Players' Quality of Life
by: Ouschan, Robyn, et al.
Published: (2012)
by: Ouschan, Robyn, et al.
Published: (2012)
The impact of gym users’ perceived value of fitness centres on their quality of life perceptions
by: Ouschan, Robyn, et al.
Published: (2009)
by: Ouschan, Robyn, et al.
Published: (2009)
Changing drinking behaviour: the mediating effects of satisfaction on consumption experiences and readiness to change
by: Baird, Michael, et al.
Published: (2009)
by: Baird, Michael, et al.
Published: (2009)
Building loyalty among fan-based members of sporting organisations: the role of community initiatives and engagement
by: O'Brien, Ingrid
Published: (2014)
by: O'Brien, Ingrid
Published: (2014)
The influence of corporate social responsibility(CSR) and irresponsibility(CSIR) on the brand from the customer perspective
by: Chen, Ning-xin
Published: (2017)
by: Chen, Ning-xin
Published: (2017)
Do customer satisfaction and reputation mediate the CSR-FP link?: Evidence from Australia
by: Galbreath, Jeremy, et al.
Published: (2012)
by: Galbreath, Jeremy, et al.
Published: (2012)
Social Media Customer Engagement: Studying Anchor Seller and Brand or Product’s Effect on Customer Engagement in the Context of Social Selling Livestreams and Motivators of Engagement
by: CHUNG, Yuk-Kwan
Published: (2020)
by: CHUNG, Yuk-Kwan
Published: (2020)
Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication
by: Ammar Redza Ahmad Rizal,, et al.
Published: (2022)
by: Ammar Redza Ahmad Rizal,, et al.
Published: (2022)
Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication
by: Rehan Tariq,, et al.
Published: (2022)
by: Rehan Tariq,, et al.
Published: (2022)
CSR ICE
by: Berita Harian
Published: (2016)
by: Berita Harian
Published: (2016)
Variable analysis for knowledge creation theory
by: Ibrahim, Othman, et al.
Published: (2009)
by: Ibrahim, Othman, et al.
Published: (2009)