Customer engagement in CSR: a utility theory model with moderating variables
© 2017, © Emerald Publishing Limited. Purpose: Both customer engagement (CE) and corporate social responsibility (CSR) have been linked to customer loyalty. Past studies use service dominant logic and customer value co-creation to explain this relationship. The purpose of this paper is to apply ut...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/62954 |