Identification of influence in social media communities

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Identification of influence in social media communities

Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in...

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Bibliographic Details
Main Authors:	Vollenbroek, W., De Vries, S., Constantinides, E., Kommers, Piet
Format:	Journal Article
Published:	Inderscience Publishers 2014
Online Access:	http://hdl.handle.net/20.500.11937/62907

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