Identification of influence in social media communities
Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Inderscience Publishers
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/62907 |