Identification of influence in social media communities
Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Inderscience Publishers
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/62907 |
| _version_ | 1848760942135869440 |
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| author | Vollenbroek, W. De Vries, S. Constantinides, E. Kommers, Piet |
| author_facet | Vollenbroek, W. De Vries, S. Constantinides, E. Kommers, Piet |
| author_sort | Vollenbroek, W. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces. The impact of such actions can often be substantial; negative information and opinions posted in social networks, blogs, online communities and forums has the potential to reach large numbers of people and substantially impact on the organisation's image and reputation. It is important for organisations to identify the online influencers - customers with important social networking impact - and identify ways to interact with them in order to respond efficiently to bad publicity or customer attacks. This study, based on extensive literature review and experts panel study based on the Delphi method, we construct a model identifying the social media influencers and the impact of these influencers on the corporate reputation. Copyright © 2014 Inderscience Enterprises Ltd. |
| first_indexed | 2025-11-14T10:23:47Z |
| format | Journal Article |
| id | curtin-20.500.11937-62907 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:23:47Z |
| publishDate | 2014 |
| publisher | Inderscience Publishers |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-629072018-02-06T06:23:50Z Identification of influence in social media communities Vollenbroek, W. De Vries, S. Constantinides, E. Kommers, Piet Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces. The impact of such actions can often be substantial; negative information and opinions posted in social networks, blogs, online communities and forums has the potential to reach large numbers of people and substantially impact on the organisation's image and reputation. It is important for organisations to identify the online influencers - customers with important social networking impact - and identify ways to interact with them in order to respond efficiently to bad publicity or customer attacks. This study, based on extensive literature review and experts panel study based on the Delphi method, we construct a model identifying the social media influencers and the impact of these influencers on the corporate reputation. Copyright © 2014 Inderscience Enterprises Ltd. 2014 Journal Article http://hdl.handle.net/20.500.11937/62907 10.1504/IJWBC.2014.062943 Inderscience Publishers restricted |
| spellingShingle | Vollenbroek, W. De Vries, S. Constantinides, E. Kommers, Piet Identification of influence in social media communities |
| title | Identification of influence in social media communities |
| title_full | Identification of influence in social media communities |
| title_fullStr | Identification of influence in social media communities |
| title_full_unstemmed | Identification of influence in social media communities |
| title_short | Identification of influence in social media communities |
| title_sort | identification of influence in social media communities |
| url | http://hdl.handle.net/20.500.11937/62907 |