Discrepancies of positive and negative consumption expectations in high risk drinking experiences

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Discrepancies of positive and negative consumption expectations in high risk drinking experiences

To date, customer satisfaction and service quality studies have only focused on disconfirmation of expectations in terms of product/service attributes. This study applies the disconfirmation of expectations paradigm to explain what makes the consumption of sin products (high risk alcohol consumption...

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Bibliographic Details
Main Authors:	Baird, Michael, Ouschan, Robyn, Phau, Ian
Format:	Journal Article
Published:	ANZMAC 2011
Subjects:	Satisfaction Disconfirmation Experience expectations Outcome expectancies
Online Access:	http://hdl.handle.net/20.500.11937/62821

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