Discrepancies of positive and negative consumption expectations in high risk drinking experiences
To date, customer satisfaction and service quality studies have only focused on disconfirmation of expectations in terms of product/service attributes. This study applies the disconfirmation of expectations paradigm to explain what makes the consumption of sin products (high risk alcohol consumption...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
ANZMAC
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/62821 |