On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase

On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase

Bibliographic Details
Main Authors: Reinholtz, N., Bartels, D., Parker, Jeffrey
Format: Journal Article
Published: 2015
Online Access:http://hdl.handle.net/20.500.11937/62778

Internet

http://hdl.handle.net/20.500.11937/62778

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