A conceptual framework for vavilovian mimicry in the luxury brand industry
This study aims to conceptualize the phenomenon of mimicry from a biology context into a marketing context. In fact, there are numerous observed similarities and parallels between nature and marketing. As such, based on the research gaps, a research framework is proposed and conceptualized to e...
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| Other Authors: | |
| Format: | Conference Paper |
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International Management Development Association
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/62760 |
| _version_ | 1848760910826438656 |
|---|---|
| author | Teah, Min Phau, Ian |
| author2 | Erdener Kaynak |
| author_facet | Erdener Kaynak Teah, Min Phau, Ian |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study aims to conceptualize the phenomenon of mimicry from a biology context into a marketing context. In fact, there are numerous observed similarities and parallels between nature and marketing. As such, based on the research gaps, a research framework is proposed and conceptualized to examine the influence of Vavilovian mimicry on consumer perception of luxury and product evaluations towards mimic brand. Findings from the study and managerial implications are drawn. |
| first_indexed | 2025-11-14T10:23:17Z |
| format | Conference Paper |
| id | curtin-20.500.11937-62760 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:23:17Z |
| publishDate | 2011 |
| publisher | International Management Development Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-627602023-02-02T07:57:35Z A conceptual framework for vavilovian mimicry in the luxury brand industry Teah, Min Phau, Ian Erdener Kaynak Talha Harcar This study aims to conceptualize the phenomenon of mimicry from a biology context into a marketing context. In fact, there are numerous observed similarities and parallels between nature and marketing. As such, based on the research gaps, a research framework is proposed and conceptualized to examine the influence of Vavilovian mimicry on consumer perception of luxury and product evaluations towards mimic brand. Findings from the study and managerial implications are drawn. 2011 Conference Paper http://hdl.handle.net/20.500.11937/62760 International Management Development Association fulltext |
| spellingShingle | Teah, Min Phau, Ian A conceptual framework for vavilovian mimicry in the luxury brand industry |
| title | A conceptual framework for vavilovian mimicry in the luxury brand industry |
| title_full | A conceptual framework for vavilovian mimicry in the luxury brand industry |
| title_fullStr | A conceptual framework for vavilovian mimicry in the luxury brand industry |
| title_full_unstemmed | A conceptual framework for vavilovian mimicry in the luxury brand industry |
| title_short | A conceptual framework for vavilovian mimicry in the luxury brand industry |
| title_sort | conceptual framework for vavilovian mimicry in the luxury brand industry |
| url | http://hdl.handle.net/20.500.11937/62760 |