A conceptual framework for vavilovian mimicry in the luxury brand industry
This study aims to conceptualize the phenomenon of mimicry from a biology context into a marketing context. In fact, there are numerous observed similarities and parallels between nature and marketing. As such, based on the research gaps, a research framework is proposed and conceptualized to e...
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| Format: | Conference Paper |
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International Management Development Association
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/62760 |