Motivators for a career in sales: higher education students’ views

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Motivators for a career in sales: higher education students’ views

The purpose of the present research is to contribute to the marketing literature through an exploratory review of motivators for a career in sales. Following Castleberry’s (1990) qualitative study on “The Importance of various motivational factors to college students interested in sales positions...

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Bibliographic Details
Main Authors:	Handley, Brian, Shanka, Tekle
Other Authors:	Anthony Patterson
Format:	Conference Paper
Published:	University of Liverpool 2011
Subjects:	sales higher education career Australasian Students
Online Access:	http://hdl.handle.net/20.500.11937/62668

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