Motivators for a career in sales: higher education students’ views
The purpose of the present research is to contribute to the marketing literature through an exploratory review of motivators for a career in sales. Following Castleberry’s (1990) qualitative study on “The Importance of various motivational factors to college students interested in sales positions...
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| Format: | Conference Paper |
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University of Liverpool
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/62668 |