Effects of “physical attractiveness” in the evaluation of print advertisements

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Effects of “physical attractiveness” in the evaluation of print advertisements

© 2015, Emerald Group Publishing Ltd. All Rights Reserved.The objective of this article is to investigate the influence of physical attractiveness of endorsers in print advertisements to consumer purchase intention. A high involvement product (Slimming Programme) and a low involvement product (Skinc...

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Bibliographic Details
Main Authors:	Phau, Ian, Lum, L.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2015
Online Access:	http://hdl.handle.net/20.500.11937/62601

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