Effects of “physical attractiveness” in the evaluation of print advertisements
© 2015, Emerald Group Publishing Ltd. All Rights Reserved.The objective of this article is to investigate the influence of physical attractiveness of endorsers in print advertisements to consumer purchase intention. A high involvement product (Slimming Programme) and a low involvement product (Skinc...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/62601 |