Issues and perspectives in global customer relationship management

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Issues and perspectives in global customer relationship management

Over the past few decades, cross-border business has experienced unparalleled growth. This growth is due to advances in communication and information technologies, privatization and deregulation in emerging economies, and emergence of the global consumer. As the era of globalization continues to man...

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Bibliographic Details
Main Authors:	Ramaseshan, Balasubramanian, Bejou, D., Jain, S., Mason, C., Pancras, J.
Format:	Journal Article
Published:	Sage Publications 2006
Online Access:	http://hdl.handle.net/20.500.11937/6259

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