Issues and perspectives in global customer relationship management
Over the past few decades, cross-border business has experienced unparalleled growth. This growth is due to advances in communication and information technologies, privatization and deregulation in emerging economies, and emergence of the global consumer. As the era of globalization continues to man...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Sage Publications
2006
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| Online Access: | http://hdl.handle.net/20.500.11937/6259 |