The Marketing Implications of Traditional and ICT-mediated Leisure Activities

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The Marketing Implications of Traditional and ICT-mediated Leisure Activities

This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer beahaviour. An online survey of 558 members and 1319 ex-members of an Australian DVD rental company gathered preferences for nine traditional leisure activities...

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Bibliographic Details
Main Authors:	Zorn, Steffen, Lee, R., Murphy, J.
Format:	Journal Article
Published:	Taylor & Francis Ltd. 2012
Subjects:	ICT leisure consumer behaviour preferences
Online Access:	http://hdl.handle.net/20.500.11937/62577

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