The Marketing Implications of Traditional and ICT-mediated Leisure Activities

The Marketing Implications of Traditional and ICT-mediated Leisure Activities

This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer beahaviour. An online survey of 558 members and 1319 ex-members of an Australian DVD rental company gathered preferences for nine traditional leisure activities...

Full description

Bibliographic Details
Main Authors: Zorn, Steffen, Lee, R., Murphy, J.
Format: Journal Article
Published: Taylor & Francis Ltd. 2012
Subjects:
ICT
leisure
consumer behaviour
preferences
Online Access:http://hdl.handle.net/20.500.11937/62577

Internet

http://hdl.handle.net/20.500.11937/62577

Similar Items