The Marketing Implications of Traditional and ICT-mediated Leisure Activities
This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer beahaviour. An online survey of 558 members and 1319 ex-members of an Australian DVD rental company gathered preferences for nine traditional leisure activities...
| Main Authors: | , , |
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| Format: | Journal Article |
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Taylor & Francis Ltd.
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/62577 |
| _version_ | 1848760877783711744 |
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| author | Zorn, Steffen Lee, R. Murphy, J. |
| author_facet | Zorn, Steffen Lee, R. Murphy, J. |
| author_sort | Zorn, Steffen |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer beahaviour. An online survey of 558 members and 1319 ex-members of an Australian DVD rental company gathered preferences for nine traditional leisure activities and seven ICT-mediated leisure activities. The results of a cluster analysis showed four clusters with significant cluster differences across leisure activities and across demographics and consumer behaviours. For practitioners, the study illustrates how profiling customers on their leisure preferences can increase advertising effectiveness, reflect loyalty and help predict customer lifetime value. For academia, the results reveal how another consumer dimension, leisure activities, relates to demographic and behavioural characteristics. |
| first_indexed | 2025-11-14T10:22:46Z |
| format | Journal Article |
| id | curtin-20.500.11937-62577 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:22:46Z |
| publishDate | 2012 |
| publisher | Taylor & Francis Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-625772018-08-08T05:46:30Z The Marketing Implications of Traditional and ICT-mediated Leisure Activities Zorn, Steffen Lee, R. Murphy, J. ICT leisure consumer behaviour preferences This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer beahaviour. An online survey of 558 members and 1319 ex-members of an Australian DVD rental company gathered preferences for nine traditional leisure activities and seven ICT-mediated leisure activities. The results of a cluster analysis showed four clusters with significant cluster differences across leisure activities and across demographics and consumer behaviours. For practitioners, the study illustrates how profiling customers on their leisure preferences can increase advertising effectiveness, reflect loyalty and help predict customer lifetime value. For academia, the results reveal how another consumer dimension, leisure activities, relates to demographic and behavioural characteristics. 2012 Journal Article http://hdl.handle.net/20.500.11937/62577 10.1080/01449290903121360 Taylor & Francis Ltd. restricted |
| spellingShingle | ICT leisure consumer behaviour preferences Zorn, Steffen Lee, R. Murphy, J. The Marketing Implications of Traditional and ICT-mediated Leisure Activities |
| title | The Marketing Implications of Traditional and ICT-mediated Leisure Activities |
| title_full | The Marketing Implications of Traditional and ICT-mediated Leisure Activities |
| title_fullStr | The Marketing Implications of Traditional and ICT-mediated Leisure Activities |
| title_full_unstemmed | The Marketing Implications of Traditional and ICT-mediated Leisure Activities |
| title_short | The Marketing Implications of Traditional and ICT-mediated Leisure Activities |
| title_sort | marketing implications of traditional and ict-mediated leisure activities |
| topic | ICT leisure consumer behaviour preferences |
| url | http://hdl.handle.net/20.500.11937/62577 |