Online university branding: A systemic functional social semiotic approach

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Online university branding: A systemic functional social semiotic approach

Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ...

Bibliographic Details
Main Authors:	O'Halloran, Kay, Wignell, Peter, Tan, Sabine
Format:	Book Chapter
Published:	kassel university press GmbH 2015
Online Access:	http://hdl.handle.net/20.500.11937/62469

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