Online university branding: A systemic functional social semiotic approach
Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ...
| Main Authors: | , , |
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| Format: | Book Chapter |
| Published: |
kassel university press GmbH
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/62469 |