Online university branding: A systemic functional social semiotic approach
Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ...
| Main Authors: | , , |
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| Format: | Book Chapter |
| Published: |
kassel university press GmbH
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/62469 |
| _version_ | 1848760857384714240 |
|---|---|
| author | O'Halloran, Kay Wignell, Peter Tan, Sabine |
| author_facet | O'Halloran, Kay Wignell, Peter Tan, Sabine |
| author_sort | O'Halloran, Kay |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ... |
| first_indexed | 2025-11-14T10:22:26Z |
| format | Book Chapter |
| id | curtin-20.500.11937-62469 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:22:26Z |
| publishDate | 2015 |
| publisher | kassel university press GmbH |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-624692018-02-01T05:23:55Z Online university branding: A systemic functional social semiotic approach O'Halloran, Kay Wignell, Peter Tan, Sabine Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ... 2015 Book Chapter http://hdl.handle.net/20.500.11937/62469 kassel university press GmbH restricted |
| spellingShingle | O'Halloran, Kay Wignell, Peter Tan, Sabine Online university branding: A systemic functional social semiotic approach |
| title | Online university branding: A systemic functional social semiotic approach |
| title_full | Online university branding: A systemic functional social semiotic approach |
| title_fullStr | Online university branding: A systemic functional social semiotic approach |
| title_full_unstemmed | Online university branding: A systemic functional social semiotic approach |
| title_short | Online university branding: A systemic functional social semiotic approach |
| title_sort | online university branding: a systemic functional social semiotic approach |
| url | http://hdl.handle.net/20.500.11937/62469 |